Bert Burger has been shaping boards for over 30 years.
In that time, he’s crafted thousands of boards, invented some smart tech, and played a key role in launching a major surfboard brand. But most importantly, he’s spent plenty of time doing what really matters, surfing.
Over the years, one thing became clear:
When you’re making boards for all kinds of riders tackling all kinds of waves, you have to back it with something genuine, a promise that it actually works.
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THE RIGHT BOARD
You’ll get the best board for your conditions. If it’s not quite right, just contact us and we’ll make it right.
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THE RIGHT WAVE
Every wave is different, just like one golf club works for some shots but not others. The right surfboard depends on the wave, and since our boards are built to last, we’re already thinking about your next one.
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THE RIGHT CUSTOMER
We handle every customer personally; it’s part of our promise. We’ll get to know you, and most boards in our range will suit you. If not, we can create a fully customized board just for you.
Bert Burger invented the Balsa Flex Tech with the parabolic rail
HE HAD A MAJOR ISSUE TO SOLVE
The standard PU boards were (are) disposable. He could never get more than 3 months out of any board he bought or made. Of course, there were stronger constructions around.
But messing with the durability issue immediately created 2 more problems with boards:
They became too heavy
OR
They did not work magic
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MANUFACTURING
Automotive systems
(LEAN, Toyota Production System)Lifestyle-focused factory
A controlled environment -
PRODUCTS
Purpose-built
Superior quality
Better technologies
Ultimate performance
Longer product life cycles
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DISTRIBUTION
Handful of exclusive shops
International team
Limited quantity
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SERVICE
Fast | Direct
Factory to user
We do what we say
Direct to/from management (owners)
